Kerala Vision is a private Malayalam 24-hour General Entertainment (HD) and News channel promoted by KCBL. The majority of the shares are owned by the members of Cable Operators Association (COA). COA is an umbrella union of local cable operators all over Kerala. It is a conglomeration of more than 4000 independent cable networks functioning all over Kerala. Its main objective is to develop Cable TV Industry of Kerala by means of building wider networks, upgrading technology, finding new avenues of activity etc apart from addressing various issues and challenges before the industry for and on behalf of its members.